The Brand

Asian Bridals Couture (ABC) is one of the leading & most respected designer-wear brand in Pakistan. Over the period of time, ABC has developed a unique style of its own, reflecting the ancient traditions of eastern craftsmanship in a contemporary manner.

Today, ABC is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously, rich cultural aesthetic. Since ABC was built on patronage of craftspeople, it has made a significant impact in creating employment in underdeveloped areas.

ABC, best known for combining contemporary silhouettes with the traditional techniques of ancient era. The brand’s inspiration is distinctly Pakistani and Middle Eastern peppered with Western influences. Easily recognized as one of the fast emerging names in fashion in the region.